Footage promoting your brand and raising awareness of what you offer can work wonders for your business. When brand colours and logos are integrated well throughout, they can have a lasting impact on the audience, making your brand more memorable. Used alongside an effective call to action, video can greatly increase goal completions for your business, such as bringing in new customers and enquiries.

Search engine optimisation is often vital to further the success of your business. The number one search engine, Google, claims in a report that e-commerce websites see a significant increase in sales when a video is featured on a product page. The report states that site visitors are 80% more likely to purchase a product after watching a related video – if people can visualise a product in action, it makes them believe in it, and want it.

Videos as website backgrounds are becoming more and more common. Rightfully so, because they capture our attention instantly and we’re curious about where the video is going to go, so we watch them and stay on websites.

Videos are real attention grabbers. When someone visits your website, you don’t have much time to convince them to stay. If they don’t like your colors or if they find your site boring, they will often just close it. Videos are a way to keep visitors from exiting the page.

Reels that are too long might cause your audience to disengage and drop off. This tells the algorithm that your content isn’t interesting enough. Shorter Reels that people rewatch tell the algorithm that your content is valuable and can result in it being shown to new users, and attract customers to your sales funnel.

Short video’s are ideal when you need to display a variety of services or products. Not only will these short videos be useful for promoting your business on social media, but they can also be used to populate your website with content and promote your services.